JOHN JANKOWSKI
Marketing Leadership with Perspective from Multiple Industries
Bridging the gap between marketing and sales through collaboration and utilizing AI driven insights.
Professional Overview
I am a technical marketing leader that can provide valuable insights that comes from years of experience across a variety of technologies and industries. My career has been defined by leading high-performance marketing teams and building relationships across sales and marketing organizations. Combining complex technology with strategic growth, I ensure every campaign is methodical and results-driven. In addition to my extensive campaign knowledge, I've also built busness development teams from the ground up.
15+
110+
2000+
Years of Marketing Leadership in Demand Gen and Growth Marketing
Marketing Campaigns Led
Product SKUs Marketed Across SaaS, Hardware, Manufacturing and Supply Chain Technologies
Portfolio & Project Showcase
New Brand & Product Launch - April 2026
"Peak Automation Intelligence"
Peak Technologies launches new bundled solution, brand and domain - "Peak Automation Intelligence". Responsible for every aspect of the campaign.
Product/Solution: Dock Door Scanners, RFID Package Tracking, Machine Vision Scanning Tunnels
Target Audience: IT Managers, Warehouse Operations Managers
Industry: Supply Chain, Logistics, Manufacturing
Goals: 400 MQLs
Results: 536 MQLs
Channels & Tactics
- Launch sync'd with MODEX tradeshow April 2026
- Banner Ads on LinkedIn, Google, Facebook
- Weekly emails to customers and prospects
- Social Media - paid & organic
- Podcast w/ CEO & CTO
- New Microsite/Landing Page - SEO/AEO
- Signage at ATL airport & State Farm Arena
- Ads in Industry Publications - "SupplyChainBrain"
- Press Releases
8x8 "Move to the Cloud" Campaign
8x8 launches campaign to generate new business from companies using legacy Cisco, Mitel & Avaya on-premise phone systems. Owned campaign end to end.
Product/Solution: SaaS based messaging, video & voice platform
Target Audience: CIO's, CTO's, IT Managers
Industry: All Industries - Cisco, Mitel, Avaya installed base
Goals: 650 MQLs, 100 SQLs, $4.5 million ARR
Results: 812 MQLs, 189 SQLs, $5.7 million ARR
Channels & Tactics
- Banner Ads on Google, Facebook Twitter (X)
- Weekly emails to Cisco, Mitel & Avaya installed base
- Weekly social media posts
- New Microsite/Landing Page - SEO/AEO
- "Campaign in a Box" provided to channel partners
-Webinars and Virtual Events
- 3rd party publications
- Analyst Relations - Gartner, Forrester, G2
- Case studies
UKG Sales Enablement "Kits"
Created industry specific modular sales kits to be used by BDR team and field sales for prospecting and upselling.
Product: HR/Payroll/Workforce Management Software
Target Audience: BDRs and Account Managers
Industry: Healthcare, Retail, Mfg, Public Sector - Sub-Verticals
Delivery Method: BDRs - Outreach app, Sales - SharePoint
Results: 80+ Modular Activation Kits delivered to BDRs & Sales
Components
- 3-5 customizable emails by industry sub-vertical
- 3-5 social media posts by industry sub-vertical
- 3-5 LinkedIn Messages by industry sub-vertical
AI Roadmap for Marketing Organizations
This is a high level overview of the top-rated AI tools by marketing function that I personally created. It is based on several months of research and was compiled from multiple sources. Companies that figure out how to orchestrate and synchronize AI tools throughout the buyer journey and the customer life cycle will be successful in this age of AI. I can help you get there!
Partner Marketing
Some of the companies for which I have both owned the relationship and executed co-branded, co-funded marketing campaigns.
Business Development Teams
2 previous employers did not have a designated business development organization or function. I was tasked with hiring and then defining our team charter, processes and compensation plan. My first BDR team was global w/ direct reports in different countries and the 2nd was local to New England. In both cases, the main objectives of the BDR teams was to qualify marketing leads and engage accounts that our sales teams did not have bandwidth to contact.
14
5/7
11,000+
$32m
Total New Hires
Countries/Languages
Accounts Enagaged
New Business ARR
Connect With Me
I am available for professional inquiries, strategic collaborations, and marketing leadership opportunities. Let's discuss how we can elevate your brand together.
johnjankowski123@gmail.com
Location
North Andover, MA